In 1930, GWG registered Stop-Loss pockets, used on the overall bib and pant leg to prevent the loss of pocket watches and tools.
Clarence D. Jacox joined the firm in June 1931 and instituted the line system and piecework incentives.
GWG opened a shirt department to produce the Graham Shirt, a preshrunk, sunfast broadcloth shirt with an attached collar, and neckwear under the same brand.
The Alberta Federation of Labour tried to protect unionised workers jobs by encouraging support of the union label.
GWG became associated with Canadian Cottons Ltd., and held a $115,000 mortgage on its new plant in Cornwall, Ontario.
GWG produced more than 700 individual lines of garments, including women's wear and youth wear.
When the Royal Commission on Price Spreads investigated working conditions in manufacturing, GWG was considered part of the Men's Furnishing Goods Industry.
GWG hired an additional 50 operators, bringing its workforce to 300.
Snobak denim was patented.
GWG celebrated its 25th anniversary by committing to full-time employment for staff.
The brass buttons marked "G.W.G." with a red dot in the centre were introduced.
Texas Ranger clothing was introduced.
GWG filled orders of overalls, for the City of Edmonton's Special Relief Department, to be provided to approximately 2,000 families and 80 single women during the Depression.
With the outbreak of World War II, government contracts took up two-thirds of the plant's production.
The company hired an additional 125 workers, bringing the total to just over 400.
Ranch hands earned twenty-five cents a day with room and board; a pair of Cowboy King pants cost $2.25, the equivalent of 9 days' work.