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  In war, propaganda can be seen as an instrument for maintaining unity, good will and a common purpose. For the several million Allied soldiers assembled on the battlefield from 1914 to 1918 it served to strengthen and maintain morale. At home it helped to unify society. Through suggestion and persuasion it mobilized the work force to support and fuel the war effort. Propaganda was essentially a selling job and the use of the poster to raise money suited the purpose well.

The First World War marked the initial direct employment of propaganda posters by governments. At this time the poster was accepted, understood and enjoyed a certain amount of respectability as a popular collectable art form. As a commercial vehicle it was tried, tested, and above all, as a product of cheap lithography, it was affordable.

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